You see them just about anywhere you go online, short bite-sized bits of video content. Open your email and you'll probably find a message with a video embedded. A quick scroll through social media will certainly introduce you to a number of Video Marketing Campaigns. When going to a new website you will often be met with a short engaging video telling the companies story. So what has caused this change? Why are major brands like Slack, Spotify, and Microsoft using explainer videos to engage with their customers?
To answer that we included our simple and concise explainer video above. You can watch that or read about it, but which was more fun the video or the text? In 2015 Mark Zuckerberg announced that on Facebook there are over 500 million videos viewed daily (A number that has certainly increased since then).
We know we just gave you 500 million reasons to look into explainer videos for your business and you may not need another, but we are about to list seven more to help you. All of these reasons prove that while at one time video marketing was just an extra option for storytelling, in 2019 the use of video marketing is a necessary and crucial part of your marketing plans.
Reasons to use Explainer Video
Email Marketing - Click rates for emails are proven to gone up for companies by 300% as a result of videos being included in their emails. (Hubspot)
Ad Retention - A viewer retains 95% of the overall message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
Revenue Growth - Marketers who use video grow revenue 49% faster than non video users. (VidYard)
Increase Conversion Rates - Conversion rates have been known to spike to 80% due to adding video to their landing page. (Insivia)
The Future of Visuals - According to Cisco online videos will total over 82% of all consumer internet. A number that is 15 times higher than it was in 2017. (Cisco)
Explaining your Business - When it comes to hearing about a new product or service 72% of customers would rather learn about your product or services through the video medium. (Hubspot)
User Reviews - 97% of businesses using explainer videos have stated that it helps users understand their business better. (Optin Monster)
While those numbers are large and impressive they are only going up each year. Video Marketing has become a necessity for businesses in telling their story. Explainer videos are the perfect way to elevate your business. The best part? They are easy to get started and are completely customizable. Reach out and see ways that Think Ink Productions can help effectively tell your story and set your business apart.